Oct 172014
 

 

Benny in our custom made LED Light Suit

Benny in our custom made LED Light Suit

OMG! You have to watch the video below shot with the two LED Light Suits we custom made for the film!  It might be one of the most beautiful videos we have ever seen!

AFTERGLOW – Lightsuit Segment from Sweetgrass Productions on Vimeo.

Watch the full 12 minute film Oct 19: www.philips.com/ambilight

Presented by Philips TV and Atomic Skis
Featuring: Pep Fujas, Eric Hjorleifson, Daron Rahlves, and Chris Benchetler

From the depth of the creative visuals to the groundbreaking, never-been-done-before scale of the shoot, Afterglow is being hailed as one of the most cinematically profound ski movies ever made. Deep pillows and Alaskan spines, all filmed at night, with massive lights, custom made LED suits, and a national governments worth of logistics, planning, and civil engineering.

Filmed as a partnership between Sweetgrass Productions, Philips TV, and the Swedish Agency Ahlstrand & Wållgren, it’s two parts creativity, one part branded content, and a pinch of masochism for good measure. Overall, it’s an incredibly unique partnership between our vision of skiing and the color and light technology behind the Philips Ambilight TV.

Supported by: Atomic, Freefly Systems (MOVI), NiteRider, Golden Alpine Holidays, Alyeska Resort & Talvista Lodge.

Shot on location at: Golden Alpine Holidays Sentry Lodge, Alyeska Resort, and the Alaskan Wilderness

Directed by Nick Waggoner & Mike Brown
Executive Producer Nick Waggoner
Produced by Zac Ramras, Mike Brown, and Max Santeusanio
Edited by Mike Brown
First AC Max Santeusanio
Aerial Cinematography by Nick Wolcott and Zac Ramras
Guides Cam McClellan and Ken Bibby
Gaffer Mark Stuen
Key Grip Kyle Metzger
Best Boy Grip Shane Treat
Cook AJ Frye
BTS Unit Jason Mannings

Agency Ahlstrand & Wållgren
Account Director Ulf Ahlstrand
Creative Director Joakim Wållgren
Account Manager Helena Bengtsson
Associate Creative Director Cristopher Gedda Westrell
Art Director Johan Schonfeldt
Agency Producer Mark Baughen, Colony

Continue reading »

Aug 142014
 

camp manifestationWe love it when our customers are happy! We got this note the other day and wanted to share it with you!

Yay from Camp Manifestation!
We love the way you will light our home!
Thanks!
Jenjen Wong

camp manifestation2And here is the sign unlit.

And just in case you wanted to know they used Blue Hella Phat Cool Neon Electroluminescent Wire.

We are getting pretty excited, are YOU?

Benny, Karen and the Elves

Jul 142014
 
2013 Soldering Party

2013 Soldering Party

Come learn the (really simple) skill of soldering EL Wire – and light up your creations!

Our annual Soldering Parties at Cool Neon are here again, an annual tradition since ’99, always free. 

NOON – 6PM: Saturday, August 16th.

Come to our shop in Oakland to learn everything you need to know to get you glowing. Soldering workshops and project advice are always free. Bring your ideas, bikes, vehicles, outfits, questions, patience, kids, friends, and enthusiasm.

Social Revolution Bike and Patent

Social Revolution Bike and Patent

While there, you can test ride our Social Revolution, the 2-3 person playa tricycle.

The Light Room in our Shop

The Light Room in our Shop

AND, see all the new additions to our product line since our shop will be open.

In addtion, order pick-up and in-store shopping Tuesday – Friday 11 AM – 4 PM. We are conveniently located near the base of the Bay Bridge in Oakland. 

Call us, Benny, Karen, and Gian anytime with questions.

510-547-5878

1433 Mandela Parkway

Oakland, CA 94607

We can’t wait to see you and your projects glowing on the playa!

Benny, Karen, Gian and the Elves